Steeped in Puns: Apparel, Merch & Promotional Design
I design bold, trend-driven apparel and merchandise that blends storytelling with visual impact. From playful, pun-based graphics to clean, brand-forward designs, this work demonstrates how thoughtful design can connect with niche audiences and drive engagement. As the owner of a print-on-demand shop, I design with both creativity and execution in mind—considering garment color, print placement, readability, and seasonal trends to ensure designs perform both visually and commercially.
Sales Banner Design (E-commerce Promotion)
Designed a high-impact promotional banner for an Etsy storefront to support seasonal sales and product launches, balancing bold typography, clear CTAs, and brand consistency to drive clicks and conversions.
Tools: Canva, Adobe Photoshop
Apparel & Mug Design Collection
Original apparel and drinkware designs featuring Alice in Wonderland themes, tea-centric humor, and seasonal concepts. Designs were created to resonate with niche audiences while maintaining strong visual hierarchy and print clarity across multiple product types.
Tools: Adobe Illustrator and Photoshop
Double-Sided Promotional Flyer (Seasonal Campaign)
Designed a print-ready promotional flyer to support a fall campaign, combining lifestyle imagery, offer-driven messaging, and QR integration to bridge physical marketing with online sales.
Tools: Adobe Illustrator and Photoshop
Print Partner: Moo.com
Extended Apparel Design Series
A broader collection of trend-responsive apparel designs created for ongoing product expansion, seasonal drops, and audience testing within a print-on-demand environment. Designs were produced using Adobe Photoshop and Adobe Illustrator, with layouts optimized for screen printing and garment production.
Product visuals were developed using a mix of real model photography and select AI-assisted models to create photo-realistic mockups, ensuring customers could clearly understand fit, scale, and final appearance prior to purchase. All graphics were original and intentionally designed to align with specific customer demographics, balancing readability, color contrast, and placement to perform effectively across apparel styles and colorways.
