Brand Identity & Visual Systems
These brand identity projects span industries from construction and artisan trades to retail and lifestyle apparel. Each identity was developed as a complete visual system — designed to scale across storefronts, fleet vehicles, packaging, merchandise, advertising, and digital platforms. My work focuses on translating core brand values into distinctive, memorable marks that remain functional across real-world applications.
Got DJ Productions | Wedding & Event Brand Identity
Got DJ Productions is a wedding and special events DJ company specializing in high-energy, professional sound experiences.
The goal of this brand identity was to create a logo that felt both polished and dynamic — capturing the excitement of live music while maintaining the elegance required for weddings and upscale events.
The headphone and audio cable elements were integrated into the typography to reinforce the brand’s focus on sound production and performance. Multiple color variations were developed to allow flexibility across digital platforms, print materials, and event branding.
Tools: Adobe Illustrator, Adobe Photoshop
Dirty Smith | Blacksmith Brand Identity & Merchandise Design
Dirty Smith is a blacksmithing brand created for instructional YouTube content, workshop signage, and apparel.
The goal was to design a logo that honored traditional craftsmanship while feeling bold and contemporary enough for digital platforms and merchandise.
The custom typographic treatment evokes heritage trade signage, while the integrated anvil icon reinforces the brand’s core identity. Ornamental flourishes add a handcrafted, forged quality — echoing the artistry of blacksmithing itself.
The final mark was produced for shop signage, video branding, and screen-printed apparel.
Tools: Adobe Illustrator, Adobe Photoshop
R&R Roofing & Siding, Inc. | Brand Identity & Environmental Applications
R&R Roofing & Siding, Inc. is a Colorado-based exterior home services company specializing in roofing and siding installations.
The client requested a logo centered around the concept of protection from the elements. An umbrella icon was developed as the primary visual metaphor, symbolizing coverage, reliability, and structural security.
The silhouette of the Colorado Rocky Mountains was integrated into the umbrella canopy to reinforce regional identity and establish local trust.
The final brand system was designed for large-scale building signage, fleet vehicle graphics, business cards, and branded apparel, ensuring clarity and recognition across multiple applications.
Tools: Adobe Illustrator, Adobe Photoshop
Foxy Branding | Freelance Brand Identity & Visual System
Foxy Branding was my freelance design studio focused on identity development and strategic visual branding.
The logo concept was built around the fox — a symbol of cleverness, adaptability, and intelligence — reflecting both the personality of the studio and the strategic thinking behind each design solution.
The flowing tail element was integrated into the typography to create a cohesive, memorable mark that feels dynamic and confident.
The brand system was applied across website design, vertical business cards, apparel, and promotional merchandise, ensuring a consistent and scalable visual identity.
Tools: Adobe Illustrator, Adobe Photoshop
Taldera Forge | Premium Ornamental Iron Brand System
Taldera Forge was developed as a premium ornamental iron brand focused on custom, high-end craftsmanship.
The goal of the identity was to elevate traditional blacksmithing into a refined, luxury-forward brand presence suitable for homeowners, interior designers, and architectural clients.
The typography pairs elegant script with bold serif lettering to reflect both artistry and structural strength. Supporting badges were created to reinforce trust markers such as craftsmanship, local ownership, and years of experience.
The complete brand system was implemented across website design, business cards, print advertisements, direct mail postcards, and merchandise, ensuring consistency across digital and physical touchpoints.
Tools: Adobe Illustrator, Adobe Photoshop
Miss Macie | Western Lifestyle Brand Identity
Miss Macie is a Western-inspired apparel and cowboy boot brand blending rustic charm with feminine elegance.
The logo was designed to feel fluid, confident, and timeless — balancing traditional Western influences with a refined retail aesthetic.
Custom script lettering with extended swashes creates movement and memorability, while maintaining legibility across multiple applications.
The identity was implemented across storefront signage, packaging, product boxes, business cards, merchandise, and even embossed on boot soles — ensuring cohesive brand recognition from shelf to product experience.
Tools: Adobe Photohshop, Adobe Photoshop
