Luxury Editorial Design
Publishing & Product Marketing

As Creative Lead for Paradise Pen Company, I directed the design and production of annual catalogs, promotional campaigns, visual merchandising, and branded marketing materials across 14 retail locations nationwide.

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Working closely with vendors, photographers, and company leadership, I developed integrated campaigns showcasing luxury writing instruments, fine accessories, and premium leather goods while maintaining a cohesive brand experience across print and retail environments. I also designed marketing and corporate identity materials for the company's sister brand, Paradise Baggage Company, including stationery, direct mail, promotional collateral, and in-store marketing.

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My responsibilities included annual catalog design, advertising campaigns, window displays, product photography, visual merchandising, direct mail, point-of-sale materials, and brand collateral. I supported internationally recognized brands including Montblanc, Cartier, Disney, Waterman, Cross, and other luxury writing instrument manufacturers.

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This work earned recognition through the Hermes Creative Awards and demonstrates a combination of editorial design, art direction, visual storytelling, luxury brand marketing, and print production.