During my tenure as Creative Lead for ImproveYourHouse.com Magazine, I developed marketing and advertising materials that supported both publication growth and advertiser success across multiple regional markets, including Colorado, California, Arizona, and Florida. My responsibilities included magazine cover design, advertising systems, custom advertisements, media kits, sales collateral, and brand communications.

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Working closely with business owners, sales teams, and publication stakeholders, I created solutions that balanced visual impact, information hierarchy, and measurable marketing objectives. Each piece was designed to support a cohesive advertising ecosystem while maintaining production efficiency, brand consistency, and market-specific messaging.

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The collection below highlights a range of integrated marketing materials developed to engage homeowners, support advertisers, and strengthen the publication's presence across multiple home improvement markets. Work includes publication design, advertising campaigns, sales collateral, landing pages, and social media content supporting both print and digital channels.