Pet Series Sherpa
Product Design & Marketing

The Sherpa Pet Series began as a concept I originated and pitched, built around the sentiment “Pets Leave Paw Prints on Your Heart.” Inspired by real animals—including my own dog and the owner’s family cat—I created a series of hand-drawn illustrations that brought warmth and personality to the product. From there, I led the design and product photography across all touchpoints, including packaging, inserts, catalog features, and promotional materials, ensuring a cohesive and emotionally resonant experience.

 

The series went on to become the #1 selling Sherpa pen collection in company history and later expanded into a partnership with the Humane Colorado Society (formerly the Dumb Friends League in Denver), extending its impact beyond retail into a cause-driven initiative.