Pet Series Sherpa
Product Design & Marketing

The Sherpa™ Pet Series began as a concept I originated and pitched, built around the sentiment “Pets Leave Paw Prints on Your Heart.” Inspired by real animals—including my own dog and the owner's family cat—I created a series of hand-drawn illustrations that brought warmth and personality to the collection. From concept through launch, I led the design and product photography across all customer touchpoints, including packaging, inserts, catalog features, and promotional materials, creating a cohesive and emotionally resonant brand experience.

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The collection was distributed through Paradise Pen's network of 14 franchise locations across the United States and went on to become the #1 selling Sherpa™ pen series in company history. Its success later led to a partnership with Humane Colorado (formerly the Dumb Friends League in Denver), extending the collection beyond retail into a cause-driven initiative that supported animal welfare and pet adoption awareness.

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The project earned a 2016 Platinum Hermes Creative Award for Packaging Design, recognizing excellence in concept development, branding, and creative execution.